It’s harder than ever to build meaningful relationships with customers. Changing media landscapes, smaller budgets, more vocal consumers and rapid technological growth create a media mix that is difficult to sustain and manage. How does Blast Radius boost media efficiency and loyalty while extending reach? Simply put, we build connections. We do this with a model we call “the networked brand.” Networked brands create and foster connections between all elements that make up your brand – communities, people, products, conversations, culture and media touch points.