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A PR agency can help your Toronto company effectively maintain its image and build its reputation throughout the marketplace. A key challenge many organizations have in terms of public relations is they encounter events that they cannot control. They find that their team is too focused on their current working projects to take a hands-on…


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If you live in the GTA and want to expand your inbound and content marketing activities, hiring Toronto SEO experts can be a very good idea.  You want to stay local, because a lot of SEO is focused on local audience growth, so you need people familiar with the area to put together the best…


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Toronto inbound marketing is bigger than ever, but just because a company is “doing inbound” doesn’t mean that they’re doing inbound well.  There’s a lot more to inbound marketing than throwing up a blog and hoping for the best. Straight from the online and inbound marketing directory agency, Adkote, here are some examples of how an inbound campaign…


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Marketing Automation is already big in the Toronto digital marketing sphere. With almost 50% of businesses already investing in it. And while this number keeps growing, a lot of companies are still confused by Marketing Automation. What about you. Do you actually know what it is? What it does? Or what it can bring to…


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Calendars can rule our lives. Digital ones often seem to determine our choices, instead of reflecting our choices. Yet when structured appropriately, dates can be used in creative ways to enhance value for audiences.  To do this requires us to think more conceptually about slices of time. Dates are an important data format that can…


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I just published a book about metadata, called Metadata Basics for Web Content.  The book refers to many standards, and provides samples of code illustrating metadata (or structured data, if you prefer) using these standards.  To locate good code examples, I relied on international organizations such as the W3C, industry working groups such as schema.org,…


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